Audience Analysis Worksheet

Copy and paste the questions below from this audience analysis worksheet into a word processor (or write them out by hand) and fill in the answers as completely and extensively as you can. After you're done, you will have a profile of an audience member that you can craft your speech towards. (Note: for simplicity I'll use the pronoun "he," but your audience member should not necessarily be male.)

• General Attitudes
• Does this person think his life is good or bad? Why?
• Does this person think his life will get better? Why?
• Does this person think that other people's lives are as good as his? Why?
• Does this person think that the economy (substitute politics, work opportunities, or anything else here that might reveal something about this person) as a whole is bad or good? Why?
• Does this person think that the economy will get better? Why?
• Does this person like socializing? Why?
• Economic Situation
• What kind of job does this person have? Does he like it?
• How much money does this person make per year?
• What regular expenses does this person have?
• What does this person do with "extra" money?
• Does this person work for annual salary or hourly wage, or on commission?
• Is this person self-employed?
• How large is this person's family?
• Other Demographic Information
• How old is this person?
• What is his religious background?
• What race does he see himself as being part of?
• What does this person do in the evenings?
• How much technology do they use, and how quickly does he buy new things after they're released?
• Most importantly, why are they listening to you speak?

Analyze your answers, then keep them in mind as you write your speech.

Happy speaking!

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